HDI Seguros launches new media campaign with singer Ferrugem

HDI Seguros has launched a new media campaign to strengthen its brand positioning and emotional connection with its more than 2 million customers in Brazil. The strategy introduces proprietary sonic assets, including a brand signature and a jingle based on the tagline ‘Certeza que te deixa seguro’.

The jingle is performed by singer Ferrugem and was developed in partnership with the advertising agency Greenz. To honor Brazilian culture and regional diversity, the campaign includes musical adaptations across different genres: piseiro for the Northeast, sertanejo for the Center-West and Southeast, and chamamé for the South. These variations aim to create a unique sonic identity that resonates with various regional audiences through local artists and content creators.