Hearts2Hearts appointed as JetZ's first Korean Brand Ambassador in Indonesia

Hearts2Hearts, an eight‑member K‑Pop girl group launched by SM Entertainment in February 2025, has been selected as the first Korean Brand Ambassador for JetZ, the snack brand owned by PT Indofood Fortuna Makmur. The partnership is part of JetZ’s new campaign aimed at Indonesia’s Generation Z, emphasizing authenticity, positive energy and freedom of expression.

The collaboration will feature special‑edition JetZ packaging, road‑show events at schools and other interactive activities designed to bring the group closer to young fans. Head of Marketing Harry Wibowo said Hearts2Hearts’ “genuine, authentic and warm” character resonates with Gen Z values, while Brand Manager Irvan Ferdiansyah added that the group’s energy perfectly matches the brand’s message of enjoying simple moments without pressure to be perfect.