Heineken and Boticário named top‑of‑mind brands in Brazil's Northeast

A Kantar Insights Brazil survey found Heineken to be the top‑of‑mind beer brand among consumers in the Northeast, highlighting the company's long‑standing presence in the region’s bars, events and cultural gatherings. The study also confirmed that cosmetics retailer O Boticário is the preferred beauty brand at São João celebrations, securing the leading position for the second consecutive year. O Boticário’s decade‑long strategy, launched in 2017, has turned the São João festival into a major platform for consumer engagement, generating more than 2.5 billion brand‑related impacts and increasing its investment in the season by over 30% for 2026. Both companies cite the importance of aligning global product consistency with local cultural relevance to strengthen their market share in Brazil’s most populous region.