Heineken House opens in Guayaquil, Ecuador

Heineken has opened the Heineken House in Guayaquil, Ecuador, located at the El Dorado Shopping Center in the La Aurora sector. Ecuador becomes only the second country in the world to host this specific installation, following Brazil.

The venue is designed as an experiential entertainment center featuring an architectural replica of a Heineken package. Visitors can participate in guided tours lasting 30 to 45 minutes that cover the brand's history since 1864, its manufacturing processes, and ingredient quality. The experience includes a tasting room where bartenders demonstrate specific pouring rituals, as well as immersive rooms and social areas.

In addition to the brand history, the space integrates sports and music, highlighting the company's connections to Formula 1 and the UEFA Champions League. The initiative aims to provide a premium experience for local consumers seeking high-quality products and immersive brand engagement.