Hell, Michigan Put Up for Sale as HELL Energy Drink Makes Canned Offer

Hell, Michigan, a tourist‑drawn community of around 70 residents in Livingston County, was listed for sale in early 2024. The 2.8‑hectare property includes two buildings, a retail store, a former restaurant, a mini‑golf course and a wedding chapel, with an asking price of $625,000.

Hungarian beverage company HELL Energy Drink responded with a novelty offer of 666,666 cans of its drink, valued at roughly $41,666 above the asking price. The firm shipped 165 cans to the local general store—one for each year since the town adopted the name Hell in 1841—and attached a tongue‑in‑cheek letter from its “Department of Unsolicited Offers.” Company officials said the proposal was not a serious bid; a six‑minute, six‑second board meeting concluded the company would not pursue the purchase.