Hellas Verona FC partners with Federalberghi Garda Veneto

Hellas Verona FC and Federalberghi Garda Veneto have launched a new partnership for the 2026/27 sporting season. The agreement aims to link professional sports with local hospitality and tourism promotion in the Verona and Lake Garda regions.

The collaboration focuses on three main areas: corporate ticketing, allowing hospitality structures to provide match tickets to guests; hospitality experiences through the ‘Hellas Garden’ program, which includes pre- and post-match services and player meet-and-greet opportunities; and merchandising, enabling member structures to sell official club products.

Club Executive President Italo Zanzi stated the initiative strengthens the connection between sport, the community, and local businesses, aiming to transform football matches into broader experiences for discovering the territory.