Hello Kitty and Marion Crepes collaboration returning to Lawson

Due to popular demand, the Hello Kitty and Marion Crepes collaboration plush charm books will be re-released at Lawson convenience stores across Japan starting October 16, 2026.

The collection features three distinct designs: ‘Strawberry Special’, ‘Strawberry Chocolate ChocoLa’, and ‘Choco Mint Cookie’. Each charm is priced at 3,498 yen (including tax) and features designs inspired by different crepe flavors, including a sun-tanned Hello Kitty version. The charms are designed to mimic Marion Crepes' signature red gingham check wrapping paper and include ball chains for portability.

As Marion Crepes approaches its 50th anniversary in 2026, the accompanying books will also highlight the company's history, including the evolution of its uniforms over the decades.