Hello Kitty merchandise launches from Ekam Group and Avail

New Hello Kitty branded merchandise is being released by various retailers in Japan.

Ekam Group is launching the ‘HELLO KITTY MINI SHOULDER BAG COLLECTION’ in mid-September. The collection features vintage-style faux leather mini shoulder bags available in brown, black, and pink. Priced at 4,290 yen, the bags are designed with a 2-way functionality, allowing them to be used as either handbags or shoulder bags via an included strap.

Additionally, the retailer Avail will release Hello Kitty goods starting September 12. This lineup includes monochrome-designed mini shoulder bags and three types of tote bags, aimed at providing a more mature aesthetic. These items will be available both in physical stores and through their online shop.