Hello Kitty merchandise launches in Japan

New Hello Kitty themed merchandise is being released in Japan. Sanrio House is launching the third installment of the ‘Fluffy Hello Kitty Bear Charm’ series on October 15, 2026. The collection features six varieties, including a secret color, presented in blind boxes. These bear-motif charms are priced at 3,960 yen and will be available at select physical locations, such as Sanrio House in Lumine Shinjuku and Lucua, as well as through official online stores.

Additionally, Awaji Hello Kitty Apple Land has announced that its popular original mascot headbands are now available for purchase through its official online shop. Previously exclusive to the Awaji Island facilities, the three headband designs—inspired by themes such as ‘Otohime’, ‘Mermaid’, and ‘Show Box’—are priced at 2,970 yen each. The online launch includes a limited-time free shipping campaign for qualifying purchases.