Hello Kitty new merchandise series to launch at JR West station shops

A new series of Hello Kitty merchandise, themed around “outings” and daily life, will be released by JR West Fashion Goods on September 2, 2026. The collection follows the concept “MY ♡♡♡ daily life,” focusing on themes of fun, healing, and relaxation.

The product lineup includes T-shirts, embroidered socks, handkerchiefs, and charm straps. Designs feature Hello Kitty in various everyday scenarios, such as applying makeup, shopping with her twin sister Mimmy, or taking selfies during a date. The collection also incorporates a “wishcore” aesthetic, utilizing pastel colors and motifs like clovers and feathers.

Items will be available at select station-based variety shops, including Episode, La Palette, and Cocoshika, as well as through online stores.