Masters of the Universe film tops Prime Video after box‑office flop

The live‑action Masters of the Universe, directed by Travis Knight and starring Nicholas Galitzine as He‑Man, opened in cinemas on 4 June 2026 and earned about $113 million worldwide, far short of its roughly $200 million budget and the $600 million needed to break even. Within weeks Amazon MGM Studios pulled the film from theaters and released it on Prime Video on 22 July 2026. The early streaming debut proved successful: the title quickly became the most‑watched program on Prime Video, topping charts in multiple territories and offsetting part of the theatrical loss. Amazon highlighted the release with a sustainability‑focused campaign and a partnership with LG to showcase the film in optimal picture mode on its OLED TVs. The rapid shift from box‑office disappointment to streaming hit illustrates the studio’s strategy of leveraging its own platform to recoup investments on high‑budget franchise films.