He‑Meme campaign drives Masters of the Universe film promotion in Mexico

The independent agency Archer Troy launched a branded‑content campaign called “He‑Meme,” blending the classic 1980s He‑Man cartoon aesthetic with contemporary internet memes. The campaign was created to promote the upcoming Masters of the Universe movie in Mexico and featured popular Mexican TikTok creator Tomás Galván (@imitandup), who voiced He‑Man and acted as a stand‑in for the film’s star Nicholas Galitzin. The viral‑style videos reproduced the well‑known He‑Man advice format, generating large numbers of likes, shares and comments and rekindling fan conversation around the franchise.

The effort illustrates how advertisers are leveraging nostalgic pop‑culture references and meme dynamics to capture attention on social platforms and drive interest in new media releases.