Henkel to acquire premium hair‑care brand OLAPLEX for $1.4 billion

Henkel announced the acquisition of 100 % of OLAPLEX, a premium hair‑care brand, at a price of $2.06 per share, valuing the transaction at approximately $1.4 billion. The deal was approved by OLAPLEX’s board and its majority shareholder Advent. Henkel’s Consumer Brands division will integrate OLAPLEX to strengthen its portfolio in the premium hair‑care segment, leveraging OLAPLEX’s scientific formulation and strong relationships with professional salons. Chairman Carsten Knobel said the acquisition aligns with Henkel’s strategy of growth through attractive acquisitions, while Vice‑President Wolfgang König highlighted the brand’s complementary fit and potential for accelerated innovation. OLAPLEX, with a balanced global presence focused on the United States and key international markets, reported 2025 revenue of about €370 million and a solid gross margin.