Henkell Freixenet targets growth via non-alcoholic drinks; willhaben ranks as top European employer

Maren Lahm, Managing Director and Chief Marketing Officer of Henkell Freixenet Germany, identified non-alcoholic beverages as a significant growth driver for the company. In an interview, Lahm discussed the challenges of balancing traditional brand heritage with digital transformation and evolving consumer habits, noting that innovation can be rooted in historical brand elements.

In separate corporate news, the Austrian online marketplace willhaben secured second place in the ‘Best Small & Medium Workplaces in Europe 2026’ rankings by Great Place to Work. It was the only Austrian company to reach the top 50 of the list, which evaluates companies with 50 to 499 employees based on workplace culture and employee feedback. The Biogena Group also appeared in the rankings, placing 64th.