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Henkel's former private‑label detergent production now led by McBride and Dalli‑Werke
Henkel sold its entire European private‑label detergent business in 2007 and thereafter concentrated on its premium brands such as Persil and Spee. The exit opened the market to new manufacturers. The British company McBride, headquartered in Manchester, has become the largest private‑label detergent producer in Europe, generating roughly £935 million in annual revenue. In Germany, the family‑owned Dalli‑Werke in Stolberg near Aachen, founded in 1845, is another key supplier for discount brands.
Industry experts note that many discount detergents match or exceed the performance of higher‑priced brands in independent tests, and that consumers often over‑dose detergent without improving cleaning results.
Entities
Dalli‑Werke · Henkel AG & Co. KGaA · McBride · Patrick Sieber
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] McBride generates about £935 million in annual revenue. www.moin.de · www.news38.de
- [● 2 SOURCES] McBride is based in Manchester, United Kingdom. www.moin.de · www.news38.de
- [● 2 SOURCES] Henkel sold its entire European private‑label detergent business in 2007. www.moin.de · www.news38.de
- [● 2 SOURCES] Dalli‑Werke is a family‑owned detergent producer located in Stolberg near Aachen, Germany. www.moin.de · www.news38.de
- [● 2 SOURCES] Dalli‑Werke was founded in 1845. www.moin.de · www.news38.de
- [● 2 SOURCES] McBride is the largest private‑label detergent manufacturer in Europe. www.moin.de · www.news38.de
- [● 2 SOURCES] After 2007 Henkel focused exclusively on its premium detergent products. www.moin.de · www.news38.de
- [● 2 SOURCES] Discount detergents often perform as well as or better than premium brands in tests. www.moin.de · www.news38.de