Henrik Andersson appointed chief executive of TUI Nordic

Henrik Andersson will become the new chief executive of TUI Nordic on 1 August, taking over from Jessica Enbacka, who led the Nordic operation for more than six years.

Andersson brings over 25 years of experience at TUI, having served as finance director for TUI Musement, TUI Nordic and TUI UK & Ireland and as a long‑time member of the Nordic leadership team. He will be responsible for TUI’s activities in Norway, Sweden, Denmark and Finland and will report to Mircea Tudose, Managing Director for TUI Regions. The change is presented as part of TUI’s effort to stay ahead of rapid shifts in the travel market, including the use of new technologies such as artificial intelligence.