HepsiAd introduces AI-powered advertising tools

Hepsiburada’s advertising platform, HepsiAd, has launched new AI-supported advertising products designed to enhance brand returns. According to the company, these tools allow brands to achieve sales returns of up to 30 times their advertising expenditure by integrating customer insights with advertising strategies.

The platform reaches over 210 million monthly visitors and offers 14 different channels, including influencer collaborations, television, outdoor campaigns, in-site sponsored ads, and video solutions. The ecosystem also encompasses advertising spaces for HBO Max in Turkey.

A key feature is the updated ‘Sponsored Product’ model, which utilizes AI-driven targeting. This includes a ‘Conversion Score’ that helps sellers identify products with high sales potential. Products with high conversion scores can demonstrate up to four times higher sales performance in advertisements compared to others.