Hepsiburada reveals 2026 consumer shopping trends and regional data

Hepsiburada has released consumer shopping data for the first half of 2026, revealing distinct patterns in purchasing times and product categories. The report indicates that high-budget purchases tend to occur during the day, specifically between 14:00 and 15:00, while lower-priced items see peak order volume late at night between 21:00 and 22:00.

In terms of product interest, men's athletic shoes, smartwatches, and air conditioners were among the most searched items. The photography and camera category experienced the highest growth at 42%, followed by automotive accessories at 34%, furniture at 32%, hardware at 31%, and jewelry at 30%.

Regional data shows that digital sales align with local production strengths in Turkey. Kayseri led in furniture sales, Denizli saw high volumes in home textiles, Aydın dominated in food and beverages, and Sakarya recorded the highest sales in automotive accessories.