Herosan Petcare launches crowdfunding campaign for expansion

Herosan Petcare GmbH has launched a crowdfunding campaign on the Invesdor platform to support its growth and international expansion. The company is offering bonds with a fixed annual interest rate of 9 percent and a five-year duration, with minimum investments starting at €250. The campaign aims to raise up to €1.5 million.

Formerly known as Herosan Healthcare, the company is rebranding to Herosan Petcare to emphasize its focus on holistic, animal welfare-oriented nutrition for dogs and cats. Its products utilize alternative ingredients such as insect protein, mushrooms, and plant-based active ingredients to address pet allergies and intolerances.

Following an investment by Reploid Group AG, Herosan reported a 64 percent revenue increase to €2.3 million in the first half of 2026. The company has expanded its sales activities into Switzerland and Italy and maintains a network of over 10,000 veterinarians. The funds raised from the crowdfunding initiative are intended for e-commerce expansion, the development of a new online shop, ERP system implementation, marketing, and new product development.