Hershey unveils diverse 2026 Halloween product portfolio

The Hershey Company has unveiled its 2026 Halloween portfolio, marking its largest and most diverse seasonal lineup to date. The collection includes over 20 innovations spanning chocolate, sweets, and salty snacks, designed to address shifting consumer preferences for fruity, chewy, and sour varieties.

Key product highlights include the return of Reese's Pumpkins and the introduction of Kit Kat Count and Witch shapes. The sweets category features Jolly Rancher Gummies Trickies Minis in individual sachets, as well as Hershey's Cookies 'N' Creme Fangs. To cater to the savory snack market, the company is offering ghost and monster-shaped Pirate's Booty puffs.

Following its late 2025 acquisition of LesserEvil, Hershey is also integrating the healthy snack brand into its seasonal offerings with products such as LesserEvil Pumpkin Spice Popcorn and Spooky Spaceballs. The company's strategy is driven by research into shopper behaviors, noting high consumer demand for gummy and fruit-flavored candies early in the Halloween season.