Hershey expands Halloween lineup with savory snacks and 20+ innovations

The Hershey Company has unveiled its 2026 Halloween portfolio, featuring over 20 innovations across chocolate, fruity, chewy, and salty snack categories. The company is branding the extended season as ‘Hersheyween’ to capitalize on growing consumer anticipation that begins well before October.

In response to shifting consumer habits, including a focus on healthier eating and the popularity of GLP-1 weight-loss drugs, Hershey is expanding its savory offerings. The lineup includes brands such as SkinnyPop, Pirate's Booty, and Lesser Evil, providing alternatives like popcorn, cheese puffs, and pretzels to traditional sweets.

Despite the move toward savory and healthier options, chocolate remains a dominant force in the season. New and returning chocolate products include KIT KAT Count & Witch, Hershey’s Cookies ‘N’ Creme Fangs, and Reese’s Pumpkins, with a new Reese’s Pumpkin Bowl available exclusively on Amazon.