started · updated
Hertha BSC secures training kit sponsorship with Home Deluxe
Hertha BSC has secured a new sponsorship deal with Home Deluxe, a company specializing in living and garden solutions. The partnership specifically covers the club's training apparel, including warm-up shirts, bibs, and rain jackets.
The agreement is reportedly valued in the six-figure range and is initially limited to one year. This move allows the club to separately market its training kit, a strategy also utilized by other major clubs like Borussia Dortmund. While Home Deluxe will appear on training gear, match-day kits will continue to feature Sparda-Bank Berlin as the primary chest sponsor, with Mall of Berlin on the sleeve.
Entities
Hertha BSC · Home Deluxe · Mall of Berlin · Sparda-Bank Berlin