Hải Sapa: From Northwest driver to major content creator

Vũ Hoàng Hải, widely known as Hải Sapa, is a prominent Vietnamese content creator who transitioned from a driver serving tourists in the Northwest region to a major social media personality. He maintains a significant following, with over 5.2 million followers on TikTok and more than 1.9 million subscribers on his YouTube channel, SAPA TV.

His content primarily focuses on the culture, cuisine, and daily life of the Northwest highlands, including provinces such as Lào Cai, Yên Bái, and Sơn La. Leveraging his digital presence, Hải Sapa has expanded into business, notably selling regional specialties like smoked buffalo meat through livestream sessions. He also invested over 100 billion VND to open a large-scale restaurant in Lào Cai city in late 2022.