Hải Sapa TV content creator draws massive social media attention

Vũ Hoàng Hải, a prominent content creator known as Hải Sapa TV, has recently become a major subject of social media attention. He is widely recognized for his videos documenting the cuisine, culture, and daily life of the Northwest mountainous regions of Vietnam. His digital presence includes over 5.2 million followers on TikTok and more than 1.9 million subscribers on his YouTube channel, Sapa TV.

Beyond content creation, Hải Sapa has expanded into business. In January 2025, he established the Sapa TV Group Joint Stock Company in Lao Cai province, with a charter capital of 50 billion VND. The company focuses on short-term accommodation, travel agency services, and the wholesale of agricultural and food products. He is also known for selling regional specialties, such as horse meat stew (thắng cố), at various fairs.

Recently, his residence in Lao Cai has drawn significant crowds. On the night of August 21, multiple TikTok users began livestreaming from the area believed to be his home, attracting thousands of simultaneous viewers. This surge in interest has led to a spike in related search queries on Google Trends and a high volume of comments on his social media profiles.