Hidakaya announces new ramen launch and menu updates

Haidai Hidaka, the operator of the Chinese dining chain Hidakaya, has announced the launch of a limited-time ‘Rich Tonkotsu Soy Sauce Ramen’ starting October 9, 2026. The new menu item aims to balance intense flavor with ease of consumption. Alongside this launch, the company is renewing its fried rice and chive kimchi menus and hosting promotional campaigns for beverages including Coca-Cola and various sours.

Hidakaya has expanded its presence across the Kanto region, operating 476 stores as of 2026. The company’s growth strategy has focused on station-front locations, catering to the ‘quick drink and meal’ demand. Tadashi Kanda, Chairman of Haidai Hidaka, noted that the chain’s success stems from its ability to serve customers looking for both snacks and ‘finishing ramen’ late at night, effectively bridging the gap between izakayas and traditional ramen shops.