Higashimatsuyama hosts events alongside Japan Three-Day March

Higashimatsuyama City will host several events coinciding with the 49th Japan Three-Day March from November 1 to November 3, 2026.

The 66th Higashimatsuyama Commerce and Industry Festival will take place at the north side of the Matsuyama Daiichi Elementary School grounds. The festival will feature various food and retail stalls from 10:00 to 17:00. Additionally, the 29th Yosakoi Jinya Festival and the Botan-dori Bazaar are scheduled for November 1.

At the Higashimatsuyama Botan Garden, the ‘Kids Three-Day March’ will be held on November 1 for children aged 3 to 6. Participants can complete a stamp rally course to receive a prize. The garden will also feature ‘Tenjiku Botan Hanachozu,’ a display of colorful dahlias floating in water basins, available throughout the three-day event.