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[BUSINESS] · Hong Kong SAR China · 6 sources

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Hill’s Pet Nutrition enhances senior pet food formulations in Hong Kong

Hill’s Pet Nutrition has announced the promotion of its ActivBiome+ Multi-Benefit technology in Hong Kong. The company is enhancing its life-stage cat and dog food formulations to better address the nutritional requirements of mature and senior pets.

The updated formulations incorporate prebiotics designed to support digestive health, immune function, and overall wellbeing. This initiative aims to address common aging issues in pets, such as increased digestive sensitivity, reduced activity, and changes in kidney function.

As part of this rollout, Hill’s plans to collaborate with veterinarians and pet care professionals to provide nutrition education. The goal is to encourage pet owners to integrate nutritional management into preventive healthcare plans early in a pet's life.

Market data from the South China Morning Post indicates a growing trend in pet investment in Hong Kong, noting that cat owners spend an average of approximately HK$2,062 per cat each month.

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Hill’s Pet Nutrition · Hong Kong · South China Morning Post

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