Hill’s Pet Nutrition launches Pawternity adoption platform in Mexico

Hill’s Pet Nutrition has launched Pawternity, a digital platform in Mexico designed to connect prospective owners with animals in shelters and rescue organizations. The initiative aims to promote responsible adoption by helping families assess their compatibility with a pet through lifestyle questionnaires covering housing, routines, and available time.

To support the transition, the platform provides guidance on health, behavior, and nutrition during the first three months of adoption. This launch comes as data from INEGI indicates that approximately 70% of dogs and cats in Mexico are in street situations.