Hims & Hers Health launches Hers brand in Australia

Hims & Hers Health is launching its women’s health brand, Hers, in Australia, replacing the weight-loss service Juniper. This move follows the US telehealth company’s $1.6 billion acquisition of the Sydney-based startup Eucalyptus earlier this year.

Tim Doyle, Eucalyptus co-founder and current senior vice-president of international at Hims & Hers, stated that Hers will transform Juniper into a comprehensive women’s health clinic by introducing programs for menopause and hair loss. While acknowledging potential initial friction due to the transition to an American brand, Doyle expects the change to be a net positive within two years.

Existing Juniper patients will retain their current Australian practitioners, care teams, treatment plans, medications, and pricing. The Australian operations will be led by general manager Gus Wood and chief medical officer Matt Vickers. The company is also integrating artificial intelligence tools, developed by an engineering team hired from the startup Cruise, to assist with health coaching and care management.