hIPlay Playground launches in Jakarta featuring local IP

The hIPlay Playground officially opened at Lippo Mall Puri in Jakarta on August 21, 2026. Developed by Provaliant Group, the platform aims to bring Indonesian local Intellectual Property (IP) closer to the public through interactive, offline experiences.

The event features several prominent local characters, including Si Juki, Bona & Friends, Fun Cican, Hai Dudu, Milk & Mocha Bear, Dino Island, and Legenda Panji. By moving these characters from digital screens into a physical playground setting, the initiative seeks to create new opportunities for brand collaboration, retail, and business sustainability within the creative industry.

Through its partnership with Lippo Malls Indonesia, hIPlay Playground serves as a meeting point for IP creators, audiences, brands, and various industry players, transforming local stories into tangible consumer experiences.