Hisamitsu Pharmaceutical launches Feitas Z Premium campaign

Hisamitsu Pharmaceutical has announced the launch of a new television commercial for its transdermal analgesic product, ‘Feitas Z Premium’. The campaign, featuring actor Ryusei Yokohama, is scheduled to begin broadcasting nationwide in Japan on September 28, 2026.

The commercial focuses on a new way to select topical pain relief by emphasizing efficacy. To coincide with the advertisement, the company will host an experiential event titled ‘Pain Museum’ at the KITTE 1st floor atrium in Tokyo from September 28 to September 30, 2026.

The event aims to raise awareness of modern lifestyle-related pains, such as ‘smartphone neck’ and ‘delivery pain,’ based on a survey of 2,100 individuals. The museum will feature interactive content and an exhibition of the ‘New Japanese Body Pain Dictionary,’ which categorizes various modern physical discomforts.