Hisense launches immersive fan experiences at FIFA World Cup 2026

Hisense, a global consumer electronics and home‑appliance brand, will operate a series of interactive fan zones at the FIFA World Cup 2026. In stadium fan‑experience areas and FIFA Fan Festival venues, visitors can try a virtual penalty‑kick challenge, play a “Three Colors Match‑3” game on a 116‑inch RGB MiniLED TV, and test football quizzes on a smart‑screen refrigerator. The company also offers an AI‑powered Champion Frame challenge that creates personalized digital player cards, as well as activities such as football darts, RGB football whack‑a‑mole and tabletop soccer.

These activations showcase Hisense’s RGB MiniLED and XR10 laser‑projector technologies and are part of its official sponsorship of the tournament, aiming to bring fans closer to the action and promote its latest innovations worldwide.