Hisense officially enters the Turkish market

Hisense has officially launched its operations in Turkey, introducing a range of advanced consumer electronics and climate control solutions. During a launch event held in Istanbul, the company showcased its high-end RGB MiniLED television series, highlighted by the 116-inch 116UXQ model. Other featured display technologies include the UR8 and UR9 series, as well as ULED MiniLED and Hi-QLED models.

In addition to visual technology, Hisense introduced several smart air conditioning series, including Hi-Smart, Max Comfort, Energy Pro X, and the Air Master model. The company also previewed a future ecosystem of smart home appliances and small domestic electronics under the concept of the ‘Home of the Future.’

Hisense Europe CEO Hanson Han emphasized a long-term strategic vision for the Turkish market. Boštjan Vodeb, General Manager for Turkey, stated that the company has established a sales and after-sales service infrastructure with plans to gradually expand product categories through 2027, following an ‘accessible luxury’ business strategy.