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[BUSINESS] · Hong Kong SAR China · 2 sources

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Hisense opens Hong Kong flagship store in JD.com Mall with 116‑inch RGB MiniLED TV

Hisense inaugurated its first Hong Kong flagship outlet inside JD.com Mall in Wan Chai on 18 June. The store showcases the company’s 116‑inch RGB MiniLED television (model 116UXQ), which uses three‑color back‑light chips to achieve a 95 % colour gamut, up to 8 000 nits peak brightness, a Hi‑View AI Engine for real‑time image optimisation and an anti‑glare black‑glass panel. The TV is paired with a custom Opéra de Paris | Devialet surround‑sound system for an immersive viewing experience ahead of the 2026 World Cup.

Other products on display include the U7SE TV with Hi‑QLED MiniLED, native 144 Hz refresh rate and Dolby Atmos sound, and the 55S7S art‑frame TV that doubles as a digital canvas. Opening‑day promotions offer free home installation, an extended four‑year warranty (up from one year), seven‑day returns, 180‑day replacement and signed player jerseys with selected purchases. As a global sponsor of the 2026 World Cup, Hisense says the Hong Kong launch targets strong demand for premium displays and will be followed by the rollout of refrigerators, air‑conditioners and washing machines to support the region’s “smart city” initiatives.