Hisense promotes smart home and display tech at FIFA World Cup 2026

Hisense, a global consumer‑electronics and home‑appliance brand and official sponsor of the FIFA World Cup 2026, used pitch‑side LED messages to showcase its "Innovating a Brighter Life" vision. The campaign displayed slogans such as "Innovating a Brighter Life", "The Origin of RGB MiniLED TV", "Hisense Laser TV, Global No. 1", "Hisense Fridge, Smart Cooling, Fresh Living" and "Hisense Aircon, Better Air, Hisense Care".

Featured products included the UXS RGB MiniLED TV, the L9Q Laser TV, the PureFlat Smart Series refrigerator and the Air Master Air Conditioner, all presented as part of the Hisense Suite AI‑driven smart‑home ecosystem. The company positioned these innovations as ways to enhance the viewing experience for fans in stadiums and at home, while also encouraging a more connected, comfortable household environment during the tournament.