Hisense rolls out Dolby Vision 2 update as Samsung announces HDR10+ ADVANCED partnership

Hisense has become the first manufacturer to roll out the Dolby Vision 2 firmware update for its 2026 model series, including the UX, UR9, UR8, and U7 (U7 Pro in Europe) lines. The update, which is free and delivered via internet connection, is being released across North America, Europe, and the Asia-Pacific region. Dolby Vision 2 utilizes a new imaging engine to enhance existing Dolby Vision content.

In a parallel development, Samsung has announced a partnership with Amazon Prime Video to introduce HDR10+ ADVANCED. Starting in August 2026, Prime Video will be the first streaming service to offer this format globally. Samsung plans to integrate the standard into its 2026 television lineup. This update includes