Hisense Showcases RGB MiniLED Tech at 2026 FIFA World Cup Events

Hisense, an official sponsor of the 2026 FIFA World Cup, staged a five‑day pop‑up event in New York’s Hudson Yards from June 9‑13, displaying its RGB MiniLED televisions and interactive football experiences in partnership with Adidas. Visitors could try a digital‑mirror to virtually wear Adidas jerseys and play a goal‑shooting game, all driven by Hisense’s RGB MiniLED technology.

The company also supplies the RGB MiniLED panels used as the dedicated display for the tournament’s Video Assistant Referee (VAR) system at the International Broadcast Centre in Dallas. FIFA President Gianni Infantino praised the clarity and colour accuracy of the displays. Hisense’s technology combines red, green and blue light sources, AI‑enhanced picture processing, reduced blue‑light emissions and up to 30% lower power consumption, and is being integrated into its consumer‑grade TV lineup worldwide.