Hisense sponsors Vienna's Donauinselfest, showcasing 100‑inch TVs ahead of World Cup

Hisense is a sponsor of the Donauinselfest, Europe's largest open‑air festival held in Vienna from 3–5 July 2026. The brand will display its latest TV portfolio, including 100‑inch models featuring its RGB‑MiniLED technology, to an estimated 2.7 million visitors. The company aims to convert festival‑goers into buyers during the heightened demand for large‑format televisions linked to the 2026 FIFA World Cup.

Andreas Kuzmits, managing director of Hisense Gorenje Austria, said the event places the products “where the purchase decision begins: among people, in a summer, emotional setting,” supporting retail partners in turning World Cup interest into sales.