HiteJinro global campaign with BTS V exceeds 500 million views

HiteJinro has announced that its ‘My Favorite JINRO’ global marketing campaign, featuring BTS member V as the global ambassador, has surpassed 500 million views across its international social media channels within two months.

The campaign’s main advertisement video alone has garnered over 300 million views, while cumulative engagement—including likes, comments, and shares—has reached approximately 10 million. This digital success has also translated into social media growth, with the company reporting an increase of about 200,000 followers on its global SNS channels.

To complement the digital momentum, HiteJinro is conducting extensive outdoor advertising in major global commercial hubs, including Times Square in New York, Toronto, Beijing, Shanghai, Tokyo, Ho Chi Minh City, Manila, and Sydney. The company aims to leverage this visibility to strengthen brand recognition and drive the ‘popularization of Jinro’ on a global scale.