HiteJinro reports record attendance at 2026 Jeonju Gamack Festival

HiteJinro announced the successful conclusion of the 2026 Jeonju Gamack Festival, held from the 6th to the 8th at the Jeonbuk National University complex sports arena. The 12th annual event recorded a record-breaking 126,000 visitors over the three-day period.

As a special sponsor, HiteJinro provided fresh beer produced on the same day at its Jeonju plant. The festival featured various brand experiences, including 'Terra Sparkling' tasting booths, non-alcoholic 'Terra Zero' booths, and a takeout service. Additional activities included a 'beer pond' filled with ice, fireworks, DJ parties, and themed event booths.

The festival also provided a boost to the local economy. Through joint promotional efforts between HiteJinro and the Jeonbuk National University Merchants Association, approximately 60 partner shops near the venue reported significant increases in foot traffic, with some merchants seeing double their usual number of customers.