Hitokuse to host webinar on Smart Play game advertising

Hitokuse Co., Ltd. has announced an online webinar scheduled for October 8, 2026, focusing on its “Smart Play” service. The webinar is designed for game and app marketers to explore new options in game advertising.

Smart Play is a service that allows users to experience portions of a game app through playable advertisements. The session will cover the differences in performance between Smart Play and traditional static or video advertisements, as well as details regarding costs, production workflows, and distribution platforms. The agenda includes a comparison of advertising formats, creative design strategies for driving results, and criteria for deciding between in-house and outsourced production.