Hitorito launches price freeze project for towels

Hitorito, a towel shop operated by Kyoto Kogei Co., Ltd. on Rakuten, has launched the ‘PRICE KEEP PROJECT’. This initiative aims to freeze the prices and shipping costs of selected popular products until the end of the year.

Amid rising costs for raw materials, logistics, and energy, the company stated that its goal is not to lower prices through temporary sales, but to provide value by maintaining current price levels. This allows customers to repurchase daily necessities, such as Senshu and Imabari towels, with the assurance that prices will not have increased by their next purchase.

The project currently includes 10 items, including face towels, hand towels, and bulk sets, all of which will feature free shipping through the end of the year.