H&M launches collaboration collection with Elie Saab

H&M has announced a new designer collaboration with Lebanese haute couture house Elie Saab, scheduled to launch on October 22. The collection aims to bring red-carpet glamour to the high street, offering pieces at more accessible price points than the designer’s traditional collections.

The range includes 52 different items spanning womenswear, menswear, and accessories such as footwear, belts, and bags. Key design elements reflect Elie Saab’s signature style, featuring intricate embellishments, fine lace, gradient sequins, and sharp tailoring. Notable pieces include floor-sweeping evening gowns, embellished separates, and structured blazers.

Ann-Sofie Johansson, H&M Creative Advisor and Head of Design Womenswear, expressed excitement about exploring the designer’s journey from Beirut to the center of the Paris fashion scene. The collection will be available through H&M’s official online store and select physical locations globally.