H&M appoints Chrysa Tavoultzidou as General Manager for Greece

H&M has announced the appointment of Chrysa Tavoultzidou as the new General Manager for the Sales Market Greece. Based in Athens, Tavoultzidou will oversee operations in Greece, Cyprus, Bulgaria, Serbia, Albania, North Macedonia, Bosnia and Herzegovina, Croatia, and Kosovo.

Tavoultzidou brings over 17 years of experience within H&M to this role. Most recently, she served as the Regional Head of HR for East Europe, covering 21 countries. Having started her career with the company in Greece, she returns to the market with extensive knowledge of the organization’s culture and values. Her leadership philosophy emphasizes strategic people development, collaboration, and trust.