H&M HOME and At Home announce new holiday decor collections

Retailers H&M HOME and At Home have announced their upcoming holiday collections, focusing on diverse seasonal aesthetics ranging from mountain lodge themes to whimsical designs.

H&M HOME is launching a collection inspired by a winter mountain escape, featuring tactile materials such as faux fur, linen, and quilted fabrics. The design, led by Evelina Kravaev-Söderberg, utilizes a palette of neutrals, holiday reds, and evergreen hues, incorporating sculptural candle holders and nostalgic scents to create a modern Scandinavian atmosphere.

At Home is releasing nine distinct holiday collections, including Arctic Wonderland, Tartan & Tidings, and Mrs. Claus’ Bakery. According to Ann Haagenson, VP of merchandising, the collections are designed to allow customers to mix and match styles, ranging from serene snowy themes to classic Christmas aesthetics.