Hoi An expands tourism through luxury villas and heritage innovation

Hoi An is evolving its tourism landscape by balancing traditional heritage with high-end luxury and creative innovation. While the city is widely known for its ancient architecture, affordable street food, and slow pace of life along the Thu Bon River, a luxury segment is expanding.

Four Seasons Resort The Nam Hai has introduced new Signature three-bedroom pool villas, with prices ranging from approximately 88 million VND to over 174 million VND per night. These high-end accommodations focus on privacy and expansive living spaces, featuring infinity pools and ocean views overlooking Ha My Beach and the East Sea.

Simultaneously, the city is working to integrate its cultural heritage into contemporary life through initiatives like the Hoi An Creative Week. This approach aims to transform traditional crafts and folk arts into interactive experiences, ensuring that heritage serves as a resource for socio-economic development rather than just a static object of preservation.