Hokuren launches new rice campaign on JA Town

Hokuren, a shop on the JA Town direct-from-the-source e-commerce site, is holding a ‘New Rice Campaign’ from October 1 to November 30, 2026. The campaign features the Yumepirika rice variety, which has consistently received ‘Special A’ ratings in rice taste rankings since 2011.

As part of the promotion, customers can receive a 1,000 yen discount coupon for eligible products. Additionally, through the ‘Kokusho Kokusan’ campaign, customers can purchase over 600 eligible Hokuren products, including Yumepirika, without paying shipping fees, with costs covered by the JA Group.