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Holambra hosts 43rd Expoflora flower festival
The city of Holambra, located in the interior of São Paulo, is hosting the 43rd edition of Expoflora, recognized as the largest flower festival in Latin America. The event runs from August 28 to September 27, featuring cultural activities, typical Dutch cuisine, and floral arrangements. This year's theme is 'Tradition and Origins: a living painting made with flowers,' which includes new attractions such as the Beleven mill, a 9.5-meter structure inspired by traditional Dutch windmills.
Holambra serves as a major economic hub for the Brazilian floral industry, accounting for nearly half of the country's total flower sales. The region's success is driven by a combination of Dutch immigrant heritage and modern agricultural technology, including climate-controlled greenhouses and automated irrigation systems. The festival typically attracts over 300,000 visitors during its run.
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- [○ 1 SOURCE] The theme for this edition is 'Tradition and Origins: a living painting made with flowers'. catracalivre.com.br
- [○ 1 SOURCE] Holambra accounts for nearly half of all flowers sold in the Brazilian national market. oantagonista.com.br
- [○ 1 SOURCE] Over 300,000 visitors typically visit Holambra during the Expoflora event. catracalivre.com.br
- [● 2 SOURCES] The 43rd edition of Expoflora runs from August 28 to September 27. ipiranganews.inf.br · catracalivre.com.br
- [○ 1 SOURCE] A new attraction called the Beleven mill, inspired by Dutch designs, has been installed. catracalivre.com.br