Holiday travel trends show increased demand for large-scale trips and experiences

Travelers are increasingly opting for large-scale holiday trips and immersive experiences. Selected destinations offering festive programming include the Kimpton Surfcomber Hotel in Miami, which hosts Art Basel-inspired events, and The American Club in Wisconsin with its ‘Frozen Fairways’ winter theme. Other notable options include the Grand Canyon Railway Hotel’s Polar Express tradition and Hotel Carmichael near the Carmel Christkindlmarkt.

In the Caribbean, JOIA Aruba by Iberostar offers beachside New Year’s Eve celebrations, while JOIA Rose Hall in Jamaica is set to reopen in December.

From an industry perspective, hoteliers are being encouraged to look beyond seasonal promotions to maximize guest value. Experts suggest that independent hotels and resorts should focus on long-term guest relationships by recognizing the value of pre-stay purchases, such as gift cards and dining reservations, which can lead to sustained profitability beyond the holiday season.