Holland America Line extends partnership with Joy Beune and ISU

Holland America Line has extended its partnership with the International Skating Union (ISU) and Dutch long track speed skater Joy Beune through the 2026/27 season.

The cruise line, which has been connected to the ISU since 2023, will maintain visibility during major events including the ISU World Cups, the European Allround and Sprint Championships in Heerenveen, and the World Distance Championships in Beijing.

Joy Beune, a multiple world champion and Olympic silver medalist, noted that the continuity and stability provided by the long-term partnership allow her to focus entirely on her athletic goals. The collaboration is supported by House of Sports, which manages the partnership to ensure visibility for both the brand and the sport.